Saturday, 26 February 2011

SCREAM 4 - Still Sticking To That Same Old Formula


Just arriving on the interwebs, this should be the last poster released for Scream 4, as it's a few mere weeks away from release. It's the first one to feature any of the cast members, both new and returning, and even Ghostface gets a character shot elevated above the newbies. They've been a bit heavy with the airbrush on David Arquette's face (he looks like a pewter figurine), and they've done that annoying thing of using photos of the cast looking nothing like they do in the actual film.


 


Once again there's some actors on the poster that may not feature too heavily in the film (I didn't even know Adam Brody was in this one), and I'll take a guess that at least one of these people will be dead before the opening credits start. It's a potential spoiler that may not be accurate (I'm totally guessing), but why is Emma Roberts billed before Hayden Panettiere in an otherwise alphabetical cast list? Perhaps Ms. Panettiere doesn't feature that heavily?


I might be right about that, and I might be wrong. It's a real shame they've not chosen to do anything different with the marketing campaign for this new installment, as I think it reflects poorly on the film. Yes it ties it all in with the original trilogy of films, but if this was supposed to breathe new life into the franchise it's going about it the wrong way.


It's a worldwide release so at least we get to find out how dies first at the same time the Yanks do. Roll on April 15th.

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