Although the freeze-frame bullet is an oft used gag, it works for this teaser poster and references the siege aspect of the film's story; but unless this is just the first in a series of bullet related posters showing the tranquility of Alan's way of life disturbed, they need to get Coogan's grimace on to make a long lasting impact and a poster that students might want to put on their walls as they wear t-shirts that say Crowded House, spending their Saturday afternoon in bed with a girl, wasting their life. It's a beautiful day. They should take her out to a local fort or Victorian folly.
Alan Partridge: Alpha Papa is released in cinemas on August 7th.
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