Wednesday 23 June 2010

SLACKER trailer review

Trailers are an important tool in building buzz and anticipation for films. A good trailer can sell a bad movie, a bad trailer can kill a good movie. Here we try and tell the difference between the two and pick out the most anticipated new films.

More after the jump...


After changing hands from Disney to Fox, you'd think this franchise would be pretty much dead, and to be honest, it looks like it's run out of steam. The most obvious things to have changed from the previous installments are that two of the kids have buggered off (at least for a large part of the story), and that the budget seems to have been cut substantially. I wasn't really a fan of the first film, and I didn't bother with the second one, but I was interested to see how they'd use Son of Rambow's Will Poulter as new recruit Eustace Scrubb. So, of course, he's hardly in this trailer, instead they give us Ben Barnes' half-beard. It's interesting that they give such a shout out to director Michael Apted. You wouldn't think the director of Coal Miner's Daughter would be the first choice to invigorate a fantasy kid's franchise.
Due December 10th
Anticipation Level


I never thought I'd say this, but I'm not really bothered about Michel Gondry's next film. Seth Rogen stars as the crime-fighting action hero, but this is clearly Rogen playing himself; albeit thinner. I've no idea why Cameron Diaz shows up, as she's clearly too old to be a love interest for Rogen. As for Jay Chou as Kato, there's being nonchalant and then there's looking bored at being in your Hollywood breakthrough. I'm not overly familiar with this property, but have the basic knowledge that Kato's supposed to be the cooler character, but he's already annoying me. It's not out for ages and this is an early teaser so it gets a slight pass, but if I don't get to see more of Gondry's influence in the next trailer I'll be angry. Oh, and it needs more Christoph Waltz.
Due January 2011
Anticipation Level


I've been looking forward to this relaunch of the predators franchise for a while now. My enthusiasm took a bit of a knock when I saw director Nimrod Antal's last movie Armoured, but I'm definitely more excited about the potential for this film. This new red-band trailer serves more as an introduction to the main characters and the setting, and there's not much Predator action. It's nice that they don't show us much of the Predators in this trailer; it helps to build tension about their re-introduction, even if we already know what they look like. I expect a Predator heavy trailer next time around.
Due July 8th
Anticipation Level


This is a film where they've slowly revealed the plot over a few trailers. It's gone from being a super villain comedy to more of a kooky family comedy. This film seems to be selling itself on the cute little tic-tac guys and although I'm sure they're lovely people, they're nothing more than stand-ins for Toy Story's green aliens. It looks like they've got some set-pieces that might make use of the 3-D, but why does every kids film have to have that embellishment and higher ticket price now?
Due October 15th
Anticipation Level

All trailers appear courtesy of Trailer Addict and their affiliates. Head over there for more trailer goodness.

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