SLACKER Trailer Review

Trailers are an important tool in building buzz and anticipation for films. A good trailer can sell a bad movie, a bad trailer can kill a good movie. Here we try and tell the difference between the two and pick out the most anticipated new films.

More after the jump...




INCEPTION

This must be at least the third trailer that's been released for Inception now and each time i've been concerned that it was going to give away too much information. This is the first trailer where you can sort of surmise a plot; Leonardo DiCaprio enters people's mind in order to extract information, but then the dream world they've constructed starts to collapse. This trailer also offers as a first glimpse of some arctic lands, which contradicts what i thought would be a film confined to cityscapes. After Christopher Nolan's Michael Mann inspired Dark Knight, i thought that was a logical assumption. There's more of the gravity and physics defying, and the first look at some supporting actors in Cillian Murphy and Tom Hardy, the latter of whom seems to be adding at least some humour.
Due July 16th
Anticipation Level

EASY A

Emma Stone has really started to make a name for herself in Hollywood recently, with good turns in both Superbad and Zombieland. But this is her first lead and i'm not so sure it's the right project. Re-imagining an old novel or play as a high school comedy has been done to death over the last fifteen years, and this trailer doesn't convince me that this is one of the good ones. I'll definitely give it a shot when it comes out, largely because of Emma Stone's appeal, but the romantic subplot with Penn Badgley seems formulaic and there's too much of the parents on show in this trailer.
Due September 2010
Anticipation Level

THE ADJUSTMENT BUREAU

It has to be up there with Minority Report for most stupidly named movie ever, but this one would score higher on Scrabble. Not as bland as it sounds, it appears to be some sort of time paradox thriller with the 'Agents of Fate' steering Matt Damon's life path towards their desired destination. Although his continued romance with Emily Blunt seems like the ultimate goal, i'm sure it's not all it seems. Personally, i'm putting bets on it now that it ends badly for the greater good, sort of like The Dead Zone, with Matt Damon being the new Hitler or something.
Due July 30th
Anticipation Level

ANIMAL KINGDOM

If there's one thing Australian cinema does well, it's grit. Well here it is in spades. A gritty crime drama set in a gritty part of Melbourne about a gritty family. Guy Pearce has chosen some great projects recently, and when a film like this appears from outside of Hollywood, usually it's no holds barred. Stylistically the fonts and graphics used in the trailer look good, and having 'all out of love' on the trailer works well too; it's quite a disconcerting song when took out of context.
Due August 2010
Anticipation Level

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