I'll be honest that I've always been sceptical of this sort of 'stunt cinema'. I blame it on too many dodgy 3D films spoiling what could have been a pure cinema experience and a level of old man apathy. But on a quiet Bank Holiday Monday with a film that I already know I like, why not give something new a try?
Using a card with ten differently scented circles on it to scratch off throughout the film and a somewhat rudimentary process where a member of the cinema team sits at the front of the screen and shines a torch at the appropriate point of the film, we got to discover the delights of fresh pancakes and fish paste accompanied by the delighted chatter of little voices eager to take part.
Engaging young audiences with cinema is an incredibly important thing to do to, and this certainly did that. Captivating the young and old members of the audience alike, this newly scented version of Matilda is a family favourite made more fragrant.
If you're interesting in joining seeing where Matilda is showing next, visit the Film Hub Wales website, or for more information about all of the Roald Dahl centenary celebrations, visit RoaldDahl.com.
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