Saturday 1 June 2013

I hope you're paying attention, Kevin Bacon. This is how pre-film announcements should be made.

Starring Before Midnight's Julie Delpy and Ethan Hawke, this new public service announcement for the Alamo Drafthouse in Austin, Texas sees the delightfully snooty pair (notice Hawke name-dropping Tolstoy with great ease) lambast a member of the audience for using their phone while they are talking.

It's a fun little short that serves as a nice warm up for Before Midnight, and as a reminder that The Alamo Drafthouse knows how to expertly belittle people into behaving in their screens. Seriously, imagine how peaceful it would be if a major cinema chain was brave enough to show a video like the following one before each film? The campaign starts here.

1 comment:

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